Great initiative! But I find the screencaps on the landing page's slideshow very misleading imho. It displays some code repo... ok, now I'm a coder and just like others I'd be then inclined to ask myself "why would I use this instead of Github or Bitbucket?". And my gf is a neuroscientist and her gut reaction was "well... I don't code, how is this of any interest for me? I don't get it...".
Just to be clear: we both are VERY interested by this site, and actually quite excited. It's better than any other related initiatives and we expect to try it out asap!
It's just this detail made us tick...