It's terrific that Tumblr and its investors get to make a lot of money.
I just don't understand all this talk about Tumblr remaining independent of Yahoo. Yahoo is mostly a pretty stagnant company that needs new ideas and ways of thinking and doing business. Tumblr offers that opportunity - making the central point of interaction a user-defined dashboard rather than an overly-programmed portal that fewer and fewer people visit out of inertia.
Sure, let Tumblr be Tumblr so you don't scare off its audience. But unless Yahoo itself becomes more like Tumblr, what's the use of spending $1.1 billion?
I just don't understand all this talk about Tumblr remaining independent of Yahoo. Yahoo is mostly a pretty stagnant company that needs new ideas and ways of thinking and doing business. Tumblr offers that opportunity - making the central point of interaction a user-defined dashboard rather than an overly-programmed portal that fewer and fewer people visit out of inertia.
Sure, let Tumblr be Tumblr so you don't scare off its audience. But unless Yahoo itself becomes more like Tumblr, what's the use of spending $1.1 billion?