I just read all the comments on Designer News. All I can say is "wow". Did all those commenters even read the article? For those who didn't read it, the overall point was simply focus (don't get distracted with efforts that aren't directly contributing to your bottom line and measure your results so you can make informed decisions, honing in on what factually works for you).
Sure, Robert may have put a particular website in a bad light, isn't earning $1M, and maybe tried to find some value in some lessons from online courses (omg), but the point was clear: the competition was homogenous and he wanted to stand out (good). The best marketing strategy is to speak to your audience's needs, not necessarily your industry's ideals. I'm making a broad assumption here, but I feel like most business clients (those likely to hire an agency or a freelance designer) are more concerned with making themselves more money (through effective design) than "looking pretty". I think Robert was accurate in that observation.
Robert had some experience, found some stuff that worked for him, and is trying to share it with the community to help others learn where he maybe didn't have access to learn. I think that's admirable. I don't know why people on Designer News are shitting all over on him. Geez.
Sure, Robert may have put a particular website in a bad light, isn't earning $1M, and maybe tried to find some value in some lessons from online courses (omg), but the point was clear: the competition was homogenous and he wanted to stand out (good). The best marketing strategy is to speak to your audience's needs, not necessarily your industry's ideals. I'm making a broad assumption here, but I feel like most business clients (those likely to hire an agency or a freelance designer) are more concerned with making themselves more money (through effective design) than "looking pretty". I think Robert was accurate in that observation.
Robert had some experience, found some stuff that worked for him, and is trying to share it with the community to help others learn where he maybe didn't have access to learn. I think that's admirable. I don't know why people on Designer News are shitting all over on him. Geez.