"What? You mean that solutions are more wanted than cool products?"
No, that's not what I'm saying. What I'm saying is that "cool" is relative to the customer's needs. There is no such thing as an objectively cool or objectively interesting product. It is the user who determines whether something is cool/wanted, and the coolness/need is determined by the degree to which the product solves something.
I'm not using the word "solution" in the sense of B2B jargon. I'm using it in the sense that you have a Need, and you have a Fulfillment/Resolution of that Need. The need could be trivial, or it could be major. It could be for business utility or for personal entertainment. It could be a need you didn't know you had, or a need you had but weren't totally cognizant of until the solution articulated (and solved) it. Or it could be a need that's been plain and aching for a long time.
Sorry, I am afraid the expression of agreement couched in sarcastic opposition didn't come across very well.
We are in agreement here.
The only possible disagreement is whether focusing on what people "want" is a useful metric. People may think things are cool. The better view in my sense is to focus on what people find useful.
The problem with the saying is it doesn't address that obvious misunderstanding, which is why I propose changing it to "Make something useful."