I would probably skim the citations to see if there was anything interesting in them and or any insight into optimal use of the data. But mainly the big thing with the citations is that the citations would back up the claim that the product was supported by research. Right now its just ad copy...

Yeah citations would make this more reputable, and as it stands it's just a claim. But I prefer to trust that they have done some studies on this topic. I'll verify it later, but trust for now. Also, I can't imagine a vet saying that this kind of data on a dog would be "bad" in any way. And it's usefulness will be found through time and trials. Just as most studies are backed after peer review and being open to the test of time.