You don't know what you're doing and don't have enough capitalization to try any of this.
You're also trying a oft-repeated dream in starting a web hosting company. It's the same story since the 90's, and that ship has already sailed when costs plummeted and there went your margins.
Worse, this time around you're caught in a position where everyone is making expensive investments into SSD infrastructure by factors of millions.
Your rack of few SSD raid arrays is not in anyway, shape, or form on the same level of competing with anyone else offering the same product at your intended price range.
Sell all your hardware and recoup your money and try something else.
Or if you wish to persist...
1. Sell all your hardware to recoup costs.
2. Sign a leasing contract with an established hosting company.
3. Buy a control panel software for $500.
4. Hire a designer for $1500 to create logo, webpage, email templates, ads, and marketing material.
5. Spend everything else on targeted Facebook ads.
You're right about most of what you said, except a few things.
Do not hire a designer for $1,500. It sounds like you don't have much money to get started, and you're going to need every penny in reserve for problems. You need to be doing those things yourself, despite the time and effort it will take.
Don't spend a single dime on Facebook ads, or any other ads. Set up an account on WebhostingTalk.com and spend hours there every day, with your information in the footer of every post you make. Also consider posting to the deals section to get your first customers, to the extent you can afford to. By virtualizing your dedicated host, you'll have a guaranteed margin, erode that to provide deals.
Front as little money as absolutely necessary. Do not set up a new box with your provider until you get an order from a customer.
Once you have enough customers and are making a little money, you can begin messing around with custom hardware hosted in whatever situation you think is ideal.
You're not a real web hosting company, and you can't afford to be for a while yet. You're a customer service layer that rides on another hosting company, you differentiate yourself by being extremely hands on. Then when the time is right, you can try fronting the capital needed to begin your own host.
You're also trying a oft-repeated dream in starting a web hosting company. It's the same story since the 90's, and that ship has already sailed when costs plummeted and there went your margins.
Worse, this time around you're caught in a position where everyone is making expensive investments into SSD infrastructure by factors of millions.
Your rack of few SSD raid arrays is not in anyway, shape, or form on the same level of competing with anyone else offering the same product at your intended price range.
Sell all your hardware and recoup your money and try something else.
Or if you wish to persist...
1. Sell all your hardware to recoup costs.
2. Sign a leasing contract with an established hosting company.
3. Buy a control panel software for $500.
4. Hire a designer for $1500 to create logo, webpage, email templates, ads, and marketing material.
5. Spend everything else on targeted Facebook ads.
Good luck.