I like the idea of surprising and delighting your users. My software helps make animated gifs, and is going to be free. I'm going to mail stickers to people who mention/tag us when they post on Tubmlr/twitter.
I also have a mascot and a little backstory. His name is Gary and he lives in the circuits of your computer. Born in 1987 with the .gif format, he works tirelessly to compile the user's images frame by frame. He almost quit in the 90s though, after people criticized gifs as being tacky and overused. But then came the gif renaissance as users began to purposely use gifs as expressive, emotional works of art. Gary handles all the heavy lifting in our software and he loves to make people happy. Thank goodness for Gary.
I also have a mascot and a little backstory. His name is Gary and he lives in the circuits of your computer. Born in 1987 with the .gif format, he works tirelessly to compile the user's images frame by frame. He almost quit in the 90s though, after people criticized gifs as being tacky and overused. But then came the gif renaissance as users began to purposely use gifs as expressive, emotional works of art. Gary handles all the heavy lifting in our software and he loves to make people happy. Thank goodness for Gary.