There are many people who actually read the emails they receive from companies, even promotional emails. The fact is that not all email marketing is spam.
Some people like being informed about the products/services they use - in this case, the email marketing they opt into is a periodic newsletter of sorts. When a new feature or improvement is released, some people like receiving an email notifying them of the release. Again, such an email is marketing. For larger companies, there's a marketing team who designed the email and wrote the copy for it.
Don't confuse email marketing with spam. Some marketing is spam, much of it is not.
It's just semi-legitimate spam really. It's OK if you follow these rules:-
> Unsub is stupidly easy to find and use. No, I don't need to fill out your survey or login and use textboxes to complete.
> I signed up for it. The default on the signup page was no. There was clear seperation between boxes that had to be ticked and ones that didn't.
If you don't you lose the semi-legitimate and you're getting marked as spam.
After working for many years in email marketing let me tell you what I have learned. Giving a clear cut and well accessible working unsub link is the best way to ensure deliveribility.
Some people like being informed about the products/services they use - in this case, the email marketing they opt into is a periodic newsletter of sorts. When a new feature or improvement is released, some people like receiving an email notifying them of the release. Again, such an email is marketing. For larger companies, there's a marketing team who designed the email and wrote the copy for it.
Don't confuse email marketing with spam. Some marketing is spam, much of it is not.