Its really hard to do this if you are not completely immersed in the problem yourself. The legacy players who have this strong position have the years of understanding the problem and that is why they command the market and at times dont even have to innovate to protect their position.
If you yourself are not your customer, it is very hard to execute, prioritize etc. For enterprise businesses this is extremely critical. Also when I say Problem I just dont mean the actual product. It also includes decision makers, sales cycles, budget cycles etc etc. The whole decision matrix around a enterprise product needs to be understood.
Actually I dont think Rakasheets has failed. You just have an expensive Prototype. If you want to continue, spend the next month in customer offices selling this. Forget adwords or any other such mechanism. Your best customer acquisition channel will be Word of Mouth. Small Business owners know many other SMBs and they share such stuff. If you can crack a few they will share that positive experience with their friends and colleagues.
Its really hard to do this if you are not completely immersed in the problem yourself. The legacy players who have this strong position have the years of understanding the problem and that is why they command the market and at times dont even have to innovate to protect their position.
If you yourself are not your customer, it is very hard to execute, prioritize etc. For enterprise businesses this is extremely critical. Also when I say Problem I just dont mean the actual product. It also includes decision makers, sales cycles, budget cycles etc etc. The whole decision matrix around a enterprise product needs to be understood.
Actually I dont think Rakasheets has failed. You just have an expensive Prototype. If you want to continue, spend the next month in customer offices selling this. Forget adwords or any other such mechanism. Your best customer acquisition channel will be Word of Mouth. Small Business owners know many other SMBs and they share such stuff. If you can crack a few they will share that positive experience with their friends and colleagues.
Good luck!