You don't need to be a farmer neccessarily. Like the guy from the article who has a food stand. You may partake in the agriculture industry in many different ways. I wonder if anybody ever has went to a farmer and asked him what is the single most annoying thing he has to deal with and tried to create start-up around a proposed solution to this annoyance. People do it all the time to get ideas about what is needed on the market. Who would go to the middle of Minesota to ask? Could be worth the effort vs. writing another Facebook game that's supposed to make money on ads - is all Im saying.