It's like being focused on at a football match. They didn't 'endorse' the match or the broadcaster, and it seems like most people love their 5 seconds of fame.
That's different because they showed up at the football match, and that's all that's being relayed. They didn't endorse the match or the broadcaster, but we're also not being told they did - which is what the fake tweets are doing.
“This @baristabar ad is giving me the coffee shakes. Looks so good!”
“I wish I could make fancy lattes like in the @barristabar commercial,”
“What is the song in the new @baristabar commercial? I love it!”
Barista Bar is fake so they're not endorsing anything really. I agree that it's a mistake on Twitter's part, but it doesn't seem malicious or serious. Public accounts and photos have got a bit more publicity than they expected.
