I suspect the percentage that gets caught on any given trip is quite low. They're playing a lottery with a 99%+ win chance. When they win, they sell the stuff at a huge markup, and when they lose, all they lose is one shipment and one potential courier who wasn't even in on the plot.
They still have drug trafficking in Singapore, where you get the death penalty for drug trafficking. I think the key is not to make drugs expensive, but to make them cheap. Then the criminals are out of business.