A few bits of good advice, but he demonstrates clearly why he needed to hire an editor.

Also he is wrong about the lack of serious editing by professional editors. I've always gotten great editing from my book publishers.

Hiring a good editor on your own seems far more valuable than giving up control of pricing your own ebooks, and getting 17cents[1] on the dollar for digital royalties though.

[1] http://jakonrath.blogspot.com/2010/09/acquisitions-editor.ht...