The better solution would (IMO) to have been to out-Top-Gear Top-Gear in some fashion, and use that exposure to also cover your point of contention.
I think a suitable segment to parody would be the (rocket assisted) Mini Cooper Ski-Jump[1] from the Top Gear Winter Olympics Special[2].
For the low low price of a single Model S, a Merlin engine, and some quality time bodging one onto the other[3], he'd have a guaranteed viral hit in which to make his appeal to the public, as well as, almost certainly, the credibility of producing either a much better jump, or a much larger fireball.
As the saying (sorta) goes: "Never get into a rocket fight with a rocket scientist who owns his own rocket making company."
[3] plus somewhere with a ski-jump they don't really like that much, and whose authorities don't have a problem with a mostly-horizontal rocket flight-plan, which might be tricky.
I think a suitable segment to parody would be the (rocket assisted) Mini Cooper Ski-Jump[1] from the Top Gear Winter Olympics Special[2].
For the low low price of a single Model S, a Merlin engine, and some quality time bodging one onto the other[3], he'd have a guaranteed viral hit in which to make his appeal to the public, as well as, almost certainly, the credibility of producing either a much better jump, or a much larger fireball.
As the saying (sorta) goes: "Never get into a rocket fight with a rocket scientist who owns his own rocket making company."
[1] http://www.bbcamerica.com/top-gear/videos/mini-ski-jump/
[2] https://en.wikipedia.org/wiki/Top_Gear_Winter_Olympics
[3] plus somewhere with a ski-jump they don't really like that much, and whose authorities don't have a problem with a mostly-horizontal rocket flight-plan, which might be tricky.