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I'm sure that's true but I also think there was an inflection point where people who had Blackberry's didn't have a better option right as Apple and Samsung were coming out with much more complete phones (great hardware, software, and robust app stores). A lot of these people switched over to Apple/Android and never went back. Now it is just a question of Apple or Android and Blackberry doesn't even enter the picture.

I had a Blackberry Tour that I got in 2009 and had until 2011. By the time the contract was up a key was missing and the software was archaic compared to what was on the market. From that time forward I had no interest in ever going back.

I think the same thing could be largely said about Dell. They didn't care about quality until competitors came along and ate their lunch. Now they are trying to reinvent themselves and claim back lost market share which is just a very, very difficult thing to do.




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