Is this the first test of their return procedure when they are going to re-light the first stage after separation and fly it over the ocean and "land" it in the water?
I was replying to a now deleted comment which suggested that SpaceX had attempted and failed at first stage recovery in the past. It seemed like an odd thing to say, as SpaceX has been fairly transparent about failures in the past (and as this is the first launch of Falcon9 v1.1, they couldn't have attempted powered descent with earlier flights anyway).