I tend to agree. The "start-up"-term has become so bloated that it hardly make any sense any more. To churn out hundreds of generic landing-pages based on templates, built with "start-up generators" wont create anything of value.

"Don't have a product - no problem!" Get your idea out there and get that seed-round running - then you can surely hire some eager developer-monkeys to do the implementation.. wrong. IMHO a start-up is a game-changing idea; unique and ahead of it's time. Developing it should take time, and it should be risky - if not it will already have been done.