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> I'm really happy for them, but i believe that as soon as Mercedes Benz, BMW, Audi etc. can affort to make "cheap" but great electirc cars, nobody will talk about Tesla anymore.

People said the same thing about Google providing the first usable web search, and their dominance (and the Microsoft would eat their lunch when Redmond finally got around to it).

I feel the same way about Tesla - the Model S is merely a product that embodies the company's vision and skilled workforce. Tesla may not yet have a patent thicket, but they probably have key battery-specific patents as well.

They are busy disrupting the way cars are sold as well (mainly because, in order to succeed, they have to)… an area that sorely needs disruption.

All of this means that by the time the other manufacturers get around to building a Model S equivalent, Tesla will have both moved on to better product as well as entrenched their brand as the leader in the space (not to mention whatever lock-in that Supercharger stations produce).

Perhaps this will be diminished in Germany which prides itself on it's car manufacturers, but even Japan gave into the iPhone eventually.



It may not be that Tesla is extremely good, but that the others are inconceivably fumbling in creating decent premium electric cars. And may do that for many years to come.

Just look at non-apple laptops' trackpads...


You may look at the competition as completely incompetent, or you can look at the winning team as having a great defensive play.

You would think by now that Tesla would have been body-slammed by some regulatory agency or paid media shill (though that John Broder hit piece came pretty close)… maybe Tesla just has good defense in that space.




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