"People like to be told what they already know. Remember that. They get uncomfortable when you tell them new things. New things…well, new things aren’t what they expect. They like to know that, say, a dog will bite a man. That is what dogs do. They don’t want to know that a man bites a dog, because the world is not supposed to happen like that. In short, what people think they want is news, but what they really crave is olds." - Lord Vetinari.
You get a similar thing in many fields, people don't want to hear the reality they want the myth to be "be a creative thinker, solve the problem make millions" when the reality was (for the post it here), a scientist who'd spent years in his field learning the state of the art in adhesives accidentally invented the glue used on post-it's which then languished for 5 years before someone else used it to stick a bookmark.
You get a similar thing in many fields, people don't want to hear the reality they want the myth to be "be a creative thinker, solve the problem make millions" when the reality was (for the post it here), a scientist who'd spent years in his field learning the state of the art in adhesives accidentally invented the glue used on post-it's which then languished for 5 years before someone else used it to stick a bookmark.