T-Mobile had a sudden change of heart because they had a sudden change in CEO in 2012. He's the one that's been pushing the 'uncarrier' movement within the company.
"Carriers are really nice to you... once every 23 months.
This is the biggest crock of shit I've ever heard in my
entire life. Do you have any idea how much you're paying?"
This is not a quote from an angry blog commenter. This the CEO of the United States' fourth largest mobile service provider speaking at a press conference.
It is refreshing to see a telecom executive make a statement like that, but its hard not to feel as if it might just be a clever marketing tactic.
Apparently he used to be the Chief Executive of AT&T Asia. I wonder how cellular service plans are structured there. I know that Europe has traditionally favored the no-contract plans that are just now starting to get attention in the U.S., I wonder if perhaps Asia does too.