This right here is the real story, I'm guessing. Can't say I blame them either. They probably wanted to move on and needed a soft landing spot for (mt). So after months of shopping around, GoDaddy perhaps made the sweetest deal.
Congrats to Virb and the founders next chapter there! This is the first I've heard of it and it sounds like a pretty neat service.
And good luck the team left at (mt) for managing what is going to be quite a storm of negative sentiment and customer departures.