If gas prices are expected to be continuously high, you will try to structure your life in a way that can minimize car usage (say, living in an urban area). That can make not even owning a car at all a viable option.
If you're such a person, and do happen to occasionally need a car for something, that makes you much more likely to be a ZipCar customer. Zipcar doesn't make new customers by having driving be practical, they make new customers by having driving be impractical enough to be (almost entirely) avoided.
If you're such a person, and do happen to occasionally need a car for something, that makes you much more likely to be a ZipCar customer. Zipcar doesn't make new customers by having driving be practical, they make new customers by having driving be impractical enough to be (almost entirely) avoided.