Imagine a sheet of paper the size of a football field but infinitesimally thin. Now, fold it in half. Fold it in half again. Continue folding it in half until it's the size of a postage stamp. You now have something with the surface area of a football field that you can easily fit in your wallet.
an easier analogy: 100-stories building that stays on 1 cm^2 area has a total surface of 100 cm^2. Now, make the height of this building 1 cm, and you have 100 cm^2 surface in 1 cm^3 volume.
Make it 1M floors, and you are talking about 1M cm^2 = 100 m^2