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Sometimes the primarily responsible person isn't a developer on a given team. Especially at smaller firms, hats of responsibility are passed around to multiple members of the team, regardless of that member's particular talents/core competencies.

We call them project champions. I work in an agency model, so we have many clients who have many projects. The project champion usually knows the client, their wishes, etc - acts like a product owner (if you're familiar with the term from agile methods).




The product owner should be the person building the product and also be the facilitator for the client. This model of having non engineer/designers as project directors or whatever is broken.




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