Point taken, but I highly doubt most investors would roll their eyes at AMZN's numbers. It's not that they can't turn a profit; they're opting not to at this point.
Or taking advantage of tax loop holes around licensing to move the profit offshore - or "sorry Mr Cameron we are just a poor loss making company can we have a taxpayer hand out to subsidize our minimum wage workforce ;-)" even mad Nad aka nadine dorries can see through that one.