yeah that's what I'm curious about. For example if we went to Electronic Medical Records i'm not sure the companies could just dig stats from that. But I guess what's alarming in the case of 23andMe is that they've taken the tactic of ignoring FDA. If a company goes rogue and takes "corp vs. the gov" attitude they are probably gearing up to push some limits that their consumers may not be prepared for and which may not technically be legal "yet" (while they try to lobby to change laws).