This comparison is just silly. Look (guess) at Apple's development budget for the iPhone. Look at Fairphone's (or again, just guess). Look at the size of Apple. Look at the size of the Fairphone team at the Waag Society. I don't think I need to say anything else. This is majorly impressive.
Of course, you're both right - it's very little compared to the market leaders, but for a new player it's definitely impressive. Especially considering they were all sold before they were even made.
