But different people will hold you to different and often contradictory standards. It's hard to go through life without pissing anybody off. Work too hard and you make others look bad for example.
Also worth noting that people will subconsciously judge you based on all kinds of superficial factors you have no control over. Have the wrong facial features and people will think you untrustworthy, and of course there's skin colour etc.
Well, you can't control individuals perceptions - everyone brings a bias to the table - but you can control the aggregate perceptions by being consistent. The point being that if you are always trustworthy, that fact eventually gets out, and it then doesn't matter what your face is like.
It is the same as Wikipedia being not necessaarily right on every singe detail, but being correct in aggregate. People should aim to be like Wikipedia - not flawless, but reputationally good.
Also worth noting that people will subconsciously judge you based on all kinds of superficial factors you have no control over. Have the wrong facial features and people will think you untrustworthy, and of course there's skin colour etc.