There have been some bad comments here for sure but the waste majority has been civilized and reasonable because ultimately black hat seo tears the fabric of web trust apart. Personally, I have nothing against RG but I do expect more from a YC startup.
When you look at the Mona Lisa or hear Sun by Koreless (IMO the most beautiful piece of music from 2013) you're processing data. It's just wave oscillations or light refraction.
No, data is not per-se emotive. You're confusing (amongst other things) the sub-set data that is aesthtetic, with the complet set of Data, and in vaguely more technical terms making an inference that is invalid.