That's ignoring the presumably large contingent of users including myself and other commenters here who use Google as a direct line to search Rapgenius, like "Rapgenius Kendrick Lamar swimming pools," as it's faster than going to Rapgenius itself.

You could get more accurate numbers by looking at at percent of search traffic to Rapgenius does not include the keyword "Rapgenius" (though you can't do that anymore since google now scrubs SERP referrers).