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Yeah, Iceland for example targets the sector of the market that wants highly processed food in large quantities for a low price. The idea that home delivery is just for the so-called rich is ridiculous.

Even Waitrose, the most expensive grocery store in the UK apart from maybe Whole Foods Market, charges GBP 99/year up-front for as many deliveries of over GBP 40 as you want. If you are doing the majority of your shopping this way (incl. household supplies, alcohol etc) esp. for a family, it's pretty economical. Probably less than driving to the supermarket once a week would cost.




Yeah, and certainly much cheaper than owning a car in the first place. Being able to carry things is half the reason for having a car, and groceries would be the #1 thing most people carry, I would think. For example, I have a friend who rides a motorcycle, and that's fine for him since he gets anything big delivered.

You have more supermarket chains in the UK I think - here there's only two really big ones, but their coverage is pretty much universal. Delivery costs start at $5 and get more expensive as the time window narrows - eg, delivery sometime between 3pm-9pm is $5, between 5pm-9pm is $9, or between 7pm and 9pm is $13. We're not advanced enough to have annual "plans" yet though : D


Maybe that is a UK thing - Amazon.co.uk also does a scheme where you pay GBP 50 up-front and get a year's unlimited first-class post.

Tho' I guess that's kinda the point of the original article - if you can afford to buy into the plan in the first place, you save money.


Ha, Australia's too small to even have an Amazon! I have to order from the US and get it shipped.

Which is why it boggles the mind that we can have a comprehensive supermarket delivery service and they don't. Wonder what the reason is. I know both the UK and AU have pretty consolidated groceries markets, a limited number of big players with nationwide presence - maybe US supermarkets are just too fragmented?


I dunno, Americans are always complaining that Wal-mart is too big, they even have a presence in the UK (here they are called Asda, and they do do deliveries).




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