Going to take this down later this week. My free micro-instance-on-AWS period is over. I get a constant drive of traffic from reddit. Could've thrown in ads, but I really din't want to keep it going. It's kinda stupid, but kinda cool?
How much traffic does it cost? If you put ads on it to pay for the traffic, and added some usage statistics and "top N served" (by traffic and by unique referrer) to get people to browse the site directly, you could probably keep it going pretty easily. It'd be handy.
Also, have you considered directly serving the image in response to the request? That way, people could use your URLs directly in the img tags rather than the imgur URLs, which would let you get the traffic statistics for the images, and promote the use of your service.
I haven't done any load testing on this app in particular since it's pretty low volume. However on another high-traffic Rails app I did some benchmarking and found Unicorn to have a 10% faster response time and much less variance at the high end. Obviously YMMV.
Memes As A Service http://maas.rohits.me/