We have launched Varycode (https://www.varycode.com/) about a year and a half ago. It is online source code convertor between C#, VB, Java, C++, Ruby, Python and Boo. Have not been doing any marketing or PR for quite a long time because were still adding new directions of conversion, fixing bugs and improving design, but were getting new users by spreading word of mouth by customers who liked our service. Right now we are running social Like and Share campaign (unlimited access as a bonus), writing pitches to programing magazine’s editors and bloggers and planning on providing trendsetters with a free account. Daily users and registrations numbers have doubled.