If pro athletes are where the demand lies, I am fine with that. Unfortunately, most education around diabetes has conflated type I with type II, which has caused and overemphasis on high blood sugar control, rather than low blood sugar management. Pro athletes might have the same problem as type I diabetics, which could lead to a converging need.

Getting sensors out on a non medical market (first?) might also be more feasible enabling interested people to "self medicate"

Impossible. Anything with "blood glucose" on the labelling or even a hint of it will need FDA approval.

Interesting, I didn't realize that, wonder if/how that differs in the EU