Marvel is not a "big enterprise" play, its an effort to build a product that applies to a broad user base of Elasticsearch, a product that stands on merit and gives concrete value back to any user in helping them manage and monitor Elasticsearch in production. Because it applies to such a large user base, we decided to make it super affordable so anybody should be able to allow it.

Obviously, we are still providing production support subscriptions for Elasticsearch, Logstash and Kibana, and have been providing it for a long some time.