Interesting set of moves by Google. Few observations
1. A lot of people are fixated on the sales prices and the $9.5 Billion “loss”. Contrary to gloating from Apple fans, looks like in the final analysis Google paid about $3 Billion for “majority” of the Motorola Patents. Not a terrible deal.
2. Apart from the patents, one reason for the Motorola purchase was to provide some competition to Samsung. Given Samsung’s dominance of the Android platform it was going to be problematic for Google in the future. This deal now creates a solid competitor to Samsung. Lenovo is one of the very few Chinese companies that have created a global brand. There are a lot of fantastic Chinese companies that are big but are unknown outside of China. So, with the Lenovo angle, Google gets a strong competitor to Samsung and also a partner to compete within the Chinese market (companies like Xiaomi which are non-Google Android).
3. The mobile market is like the PC market circa 2004, that is it is maturing and has a few years before brutal competition is going to drive down all profits. The future is connected devices, robotics and other ‘intelligent’ machines. With the Nest and Boston Dynamics purchase, Google has the team and the chance to build the next great hardware/software stack ground up and be well positioned for the big markets in the next decade.
All in all, good set of moves for Google. Alas, Apple in contrast reminds me of Microsoft in the early ‘00s. Hugely profitable but fixated on the current ‘ecosystem’ and extending and controlling it. Microsoft’s fixation on the windows ecosystem proved to a huge distraction and ultimately made them miss the internet/advertising and the mobile markets both which proved to be gigantic compared to the windows franchise.
> This deal now creates a solid competitor to Samsung.
Samsung has solid competitors with strong global brands. You have Sony, which has been around for a long time. You also have LG, HTC, and a lot of other lesser known brands. You have Amazon, BN in the Tablet space.
Not sure what the cheap shots at Apple and Apple fans have to do with this discussion.
Some quick searches indicates that Huawei and LG have ~4-5% of the market each, and Sony and HTC around 7% or so each.
Meanwhile Samsung is above 30%
Motorola + Lenovo has a shot at 11%-12%.
So no, Samsung doesn't really have any really solid competitors. Especially given that most of the above are not making much - if any - money on their Android phones at the moment.
>With the Nest and Boston Dynamics purchase, Google has the team and the chance to build the next great hardware/software stack ground up and be well positioned for the big markets in the next decade
They are keeping the Motorola Advanced Technology Group as well - the one responsible for project Ara (modular cell phones) and password tattoos.
There could be an additional benefit to Google of having an Android maker that is also strong in the enterprise world (complementing Samsung's consumer strength).
>Microsoft’s fixation [...] ultimately made them miss the internet/advertising and the mobile markets
Actually, MS was quite a pioneer in the mobile space. Their mistakes were in execution (they went after pricy enterprise tools like PDAs rather than consumer-grade phones) and timing (technology simply wasn't ready -- they made a big push on early tablets before capacitive touchscreens changed the whole landscape). Gates could see where things were going, he wasn't "distracted"; he bailed on MS when when it was just about clear that the company wasn't running towards new markets as fast as it should have.
no, Windows Mobile was a horrible os, that's all.They tried to port a desktop ui to mobile,it sucked , then they tried to port a mobile ui to desktop(metro), it still sucked. The problem is Microsoft itself,nothing else.
Windows Mobile may have been a horrible OS, but at the time the main competition was not iOS type devices, but Palm Pilot, Psion/Symbian and the like, and the devices of the time - regardless of OS - were horribly hampered by hardware (I spent '99 working on a tablet running Linux - we got something halfway decent for the time, but imagine a tablet with resistive touch-screen, 486 level cpu and 32MB RAM, at the cost of an iPad).
I agree that if they'd tried to enter that market from scratch after the iPhone, with Windows Mobile, they'd still have problems. But at that time, Windows Mobile did not look all that bad for the market "everyone" were targeting, and the competing OS's were abysmal abominations to work with (I spent '98 in part working on an app for Palm Pilot; I'm still trying to forget the memory management horrors)
The fact that you're referring to it by its late name, rather than the early ones (WinCE / PocketPC) I think is indicative of your perspective. Early WinCE competed with Palm and (what would have become) Symbian; because of incredibly low-res screens, people were supposed to use stylus pens. There was little research on usability of mobile devices to build on. Devices were terribly underpowered, memory was much more expensive.
Believe me, for the times, a (colorscreen!) PocketPC device was not as terrible as you think, considering overall constraints. This was almost a decade before iOS.
Moto total cost $12.5B to Goog in 2011:
- $3.2B Moto's 2011 cash
- $2.4B Moto's 2011 deferred tax assets
- $2.35B Moto's Set-top-box business sold in 2012
- $75M Moto's factories business sold in 2013 (incl 7K factory employees)
- $2.91B Moto's Mobility business sold in 2014
Thus Moto's remaining assets including patents, buildings
(in Chicago and elsewhere), probably a good part of the
12K employees cost Goog $1.56B
Doing that, Goog may have well protected and guided the
Android ecosystem along in the past couple years.
This looks more clear. They pretty much got everything back except the tax liability payment plus the valuable patents remained. Not a bad deal. And I think it's a positive move to put the hardware design and manufacturing back to the hardware company to compete in that market sector. The only sad thing is Android's future.
Next year, Microsoft will buy Lenovo for $22 billion.
It will nicely round out Microsoft's already expansive Xbox+Surface+Lumia hardware division with a full range of PCs and x86 servers.
Perhaps more pressingly, the deal will also ensure that the only growing PC maker stays in Microsoft's camp and abandons its flirtations with Android...
The last remains of Motorola Mobility will be dissolved into the MS division that was formerly Nokia Mobile Devices, completing a surreal cycle of acquisitions.
I think you can be pretty sure that no company will buy Lenovo. Not only because it's big and expensive but because it's a chinese company. It's one of chinas gateways into the western market. The government won't let someone buy Lenovo, for sure. If someone buys a company it will be Lenovo, increasing its portfolio and pushing into US and european markets.
Chinese companies are not off limits for purchase. They just need to mature a bit, become more sophisticated, and distance themselves from their repressive government. After that, the suitors will come.
How much more mature should a company become that owns IBMs hardware business and one of the oldest and the most renowned mobile companys. How much more mature as "largest telecommunications equipment maker in the world" (which is Huawei)?
A US company will never buy such a company. What happened in the past was them creating Joint Ventures with western companys or buying them straight away to get into other markets.
It's just too much of chinas next step after manufacturing the low cost goods of the world, to create the high-tech as well. And of course to sell it to you and me. And that's politics as much as economics.
Even if you were right, this will not happen in a couple of years. It certainly won't happen on the watch of current Chinese leadership, their plan to "move up" in the production chain being quite clear and well-known.
They are off limits for purchase if the Chinese government does not want to allow them to be sold, is the point. If the government sees them as strategic means of growing China's technology sector, good luck.
AFAIK, foreigners can't legally own a Chinese telecoms corporation at all.
>Lenovo intends to keep Motorola’s distinct brand identity--just as they did when they acquired ThinkPad from IBM in 2005.
Are you fucking kidding me, Google? I don't know if you guys noticed but Lenovo completely ruined the ThinkPad brand into some average consumerist brand for their own good. They even went full-house when their Edge series lifted on the successful ThinkPad brand but was nothing more than that, a laptop with a name it couldn't live up to.
I fear the same to happen with Motorola Mobility. With the Moto G the entire smartphone market was completely disrupted because Google showed pathetic Android consumerist brands how good a low-budget phone can be; sometimes it performed even better than the more expensive "high-end" varieties. If the rumors are true and Google will also abandon the hand-tailored Nexus line-up in favor of bidding-wars for Google Play edition phones of the same consumerist brands, it's finally over.
When the Moto G was announced I had the same buzzy, warm, tingling feeling when Google started shipping the Nexus One. Now, I am realizing these will soon be vague memories to an era where smartphone users got value for their money.
They divested a business they couldn't profit from. I say good for them.
What Lenovo does going forward is not entirely clear.
On Google not selling devices anymore: the Chinese manufacturers have won, and they will flood the US market with great, inexpensive devices. They are going after the great unwashed masses who want smart phones, all over the world. Billions of them. Only they can supply the phones, so Google wisely exits the race, and will stick to what it knows best: software.
I remember the day after the acquision of Motorola Mobility was announced. Some people showed up with any Google-branded merchandise they had at home (tshirts, mugs, etc). Everybody very happy and hopeful about the future.
Six months later, apathy had dominated, people were leaving on their own, the office floor I worked at had only 2-3 people, from the previous 70-100.
It's good to see it being sold to a company that demonstrated it can revive operations where the previous owner didn't care much (IBM with its PC division, and Google that only wanted the patents).
Lot of people are fixated on just the financials of the deal while ignoring the alternatives.
Remember back before Google buying them, Motorola was doing even worse than they do today. In addition, CEO Sanjay Jha was talking about suing other Android OEMs for patents. If Microsoft / Rockstar type arrangement would've ended up bidding for Moto's patent portfolio and optionally phone lineup OR if another Android OEM had bought them outright - it would be a far worse outcome for Google. In the worst case there would be one less Android OEM and yet another patent abusing entity for other Android OEMs to worry. In the best case Moto's patents would be held by single Android OEM without any incentive for them to license those to other OEMs, leaving yet another hole in the patent situation.
So strategically Google came out better off at the expense or 2/3Bn USD. They get to keep the patents, license them as needed, Moto brand continues to exist, Google keeps the Moto R&D group and it levels out the Android OEM market further buy strengthening a player such as Lenovo with their wider market reach. And while they were owning Moto, I think they improved the company by making them focus on smaller number of higher quality/unlocked/up to date phones at an affordable price and distinguishing features.
Google is happy to strengthen another Android OEM to balance out the ecosystem, keeping Samsung from dominating. They focus on the software which is their strength. I'm curious whether they have some clause to keep Lenovo from dropping Android in the next x years.
Sounds like a bad deal at first, but considering this and looking at the numbers it's a good move for both companies.
Even without the clause I doubt Lenovo would choose to drop Android. With the Moto X/G, Motorola has strong momentum as an Android handset manufacturer. This includes consumer expectations that it will continue to make Android devices. Since Lenovo has no desire to (and is too late to) start a forked Android ecosystem a la Amazon/other Chinese manufacturers, sticking with Android makes the most logical sense.
-Moto is bought by Google. Transforms into arguably the best high end phone mfgr in the world, with handsets assembled in USA. Moto is forging ahead with some truly innovative features on their phones, whilst maintaining the core Google experience. They are the only mfgr to do this.
-Moto is bought by a Chinese company.
Sooooo... what's next? I hope than Lenovo can keep the most exciting mfgr going the right direction.
They do? All the laptops and desktops that passed through our shop were originally shipping from Shenzen (or nearby), but then again I'm in the Canadian market.
Is it possible that the "assembly" in the US is just nominal?
I think the assembly in the US is nominal for both Motorola and Lenovo to roughly the same degree. They extended their North Carolina location to do manufacturing/assembly at the start of last year:
Would Google be able to keep the tax benefit of Motorola's losses for 5 more years after they sell Motorola off?
"[Robert Willens, a New York accounting and tax expert] estimated that through the acquisition, Google can expect to reap $700 million a year in tax deductions from future profits each year through 2019."
Damnit, I used plenty of moto G's for android development they were great mainly because you could actually buy unlike Nexus constant shortages. Lenovo like most Chinese corps not friendly to open source I imagine they will replace fastboot with some crippled proprietary junk, and be unfriendly to kernel mods
Really? Thinkpads are the most recommended laptops for running Linux. When I ordered mine, Lenovo even gave me a discount when I told them I didn't want Windows and wanted to run Linux.
They even have certified some of their products for Linux...
Most are squeezing all they can out of the MTK chipset and don't want their competition to know their mods. I'm betting they will flood US market with $80 MTK phones under the motorola brand
Right, sorry. It seems like all of Lenovo's current phones are MTKs. I could have sworn to see something higher end from them in ZCN, maybe it was another brand.
A lot of people are unhappy with the their latest laptop models, particularly the Thinkpads. Much of this centers around the physical design changes, but I seem to recall some observations regarding an increasing amount of struggle with UEFI and bootable images and such, as well.
In absolute terms, things may not yet be "awful", but there is a worrying trend, in many minds.
Yeah, now they do. Had the XPS 13 with 1080p screen and Ubuntu been available at the time I was in the market for a computer, I likely would have bought that.
I've heard that Michael Dell uses Ubuntu, I wouldn't be surprised if they offer more OS alternatives now that they're private...
Google lost about ~$9 billion on Motorola (~$12 Billion acquisition and now a ~$3 billion sale). This happened in the span of 2 years. You could throw $100 over your shoulder every second for those two years and that still wouldn't amount to $9 billion.
We're the patents really worth that much?
Edit: To anyone who uses the recent news about Google being forced to pay a percentage of their AdWords revenue to a patent troll: couldn't you spend $9 billion on lobbying to end this whole disaster of a patent system forever?
That's not really true, though. Motorola Mobility had ~$3B in cash at the acquisition point, and Google immediately sold off the cable box unit to Arris for $2.35B. Add in the ~$3B from this sale, and we are now at a cost of ~$4B. And I believe there were several tax advantages for Google, so it wouldn't surprise me if this whole acquisition only cost around $1B or so (and they keep the patents).
Ok, not as bad as I originally calculated. If that money went to lobbying though, it'd be fair to argue that they'd be closer to solving the fundamental issues there are in patent laws vs. acquiring a portfolio of patents that are only a temp. fix.
Sadly one has to bring a gun to a duel, because if you are going to wait for gun lobbying to stop your duel, you're probably going to get shot in the meantime.
Not that lobbying isn't good in the long run, but you still need protection right now.
> At $12.5B, Motorola is Google’s largest acquisition to date. Google paid $40 / share in cash, but received ~$11 / share in cash and $8 / share in deferred tax assets. Thus the value ascribed to operations + patents was about $21 / share, or $6.3B, reflecting a multiple of ~0.5x sales and 12x EBITDA. Now adjusting this further for the $2.35B total consideration Google is expected to receive for the Motorola Home business, we get a purchase price of just under $4B for Motorola's handset business and patent portfolio (17K patents and 7.5K patent applications).
" couldn't you spend $9 billion on lobbying to end this whole disaster of a patent system forever?"
No.
It wouldn't even help.
Can folks please get over the idea that just throwing X dollars into lobbying somehow will magically get them what they want from congress.
Especially not when you have other tech giants on the other side.
Are there really tech giants that are totally ok with our current patent system? I was under the impression that no company was happy, just some (e.g. Intellectual Ventures backers) are making due with what they can.
Interesting, Google really really really doesn't want to be in the physical goods business, and yet they are buying robot companies. This is the first time I believe a large 'service' company is struggling with businesses in the "goods" side of the economy, we have seen many companies like IBM who started out all 'goods' and have been moving into all 'services'. Pretty good win for China as well.
"But the smartphone market is super competitive, and to thrive it helps to be all-in when it comes to making mobile devices. It’s why we believe that Motorola will be better served by Lenovo. (...) As a side note, this does not signal a larger shift for our other hardware efforts. The dynamics and maturity of the wearable and home markets, for example, are very different from that of the mobile industry. We’re excited by the opportunities to build amazing new products for users within these emerging ecosystems."
I read it like this: "smartphones are turning into commodities and though they are not as commoditized as PCs yet they're on their way, Lenovo is good at selling commoditized low margin computers already. We're focusing on wearable and robots where the potential for growth is much stronger for us." Just a wild guess.
Robotics is currently more about software (CV, ML, etc) than hardware. Mechanical engineers can really build one hell of a robot, electrical engineers can wire it beautifully, computer engineers can create an awesome processor for it, but software engineers are still catching up. That is where Google seems to be taking interest. Once machines are able to "see" and recognize the outside world then learning about it is simply more of a time constraint than anything.
Don't quite agree with you on that they don't want to be in goods business. They just bought Nest. It depends on Google's overall strategy to occupy the future market. Smart phone will have less margin and too much competitions.
But I agree that either way will not generate good results. Companies have to keep moving anyways.
May be they need money for the Nest deal (just kidding). Very strange to think of the recent Nest acquisition and this sale! Someone opens my eyes please!
It seems that Google isn't interested in being just another hardware/phone manufacturer. They want to make revlutionary and unique products. So they sold Motorola, but kept the R&D division. The same goes for why they bought Nest, are investing Google Glass, etc. - they want to be on the next frontier. Plus, they just built a great Android partner/manufacturer that will (if Lenovo is smart) continue to promote [near] pure Android and the Android ecosystem.
To my understanding, Google will devote their energy to the new market, such as robot and home automation, plus Glass and self-driving car, which is already enough to deal with for a software company. No need to compete in the smart phone market with lower margin any more. Focus is very critical to a company's success and sustaining in business.
Are you freaking kidding me? Why the hell would Google sell one of Americas most trusted electronics brands over to the Chinese. It doesn't make any sense. Lenovo is one of the Chinese governments puppet companies (along with Huawei and ZTE) that uses it's products to spy on everyone it caters to. Anything Cyber related coming from China should be not be purchased, not because it's "Un-American", or "we are losing jobs overseas", but because it is a serious breach of privacy. Way to go Google, you have just helped the Chinese perpetuate ways to commit espionage against the Western world. "Do no evil" huh?
I wonder how much connection there is to new reports of Google strong-arming Samsung into scaling back their UI "improvements" to stock Android (by threatening to not allow the Play suite on their devices).
Perhaps the timing is coincidental, but it sends the signal that instead of trying to inspire device makers with a good competitor, Google figures that Android is dominant enough and their Play services are essential enough that they can dictate a uniform Android experience.
1. A lot of people are fixated on the sales prices and the $9.5 Billion “loss”. Contrary to gloating from Apple fans, looks like in the final analysis Google paid about $3 Billion for “majority” of the Motorola Patents. Not a terrible deal.
2. Apart from the patents, one reason for the Motorola purchase was to provide some competition to Samsung. Given Samsung’s dominance of the Android platform it was going to be problematic for Google in the future. This deal now creates a solid competitor to Samsung. Lenovo is one of the very few Chinese companies that have created a global brand. There are a lot of fantastic Chinese companies that are big but are unknown outside of China. So, with the Lenovo angle, Google gets a strong competitor to Samsung and also a partner to compete within the Chinese market (companies like Xiaomi which are non-Google Android).
3. The mobile market is like the PC market circa 2004, that is it is maturing and has a few years before brutal competition is going to drive down all profits. The future is connected devices, robotics and other ‘intelligent’ machines. With the Nest and Boston Dynamics purchase, Google has the team and the chance to build the next great hardware/software stack ground up and be well positioned for the big markets in the next decade.
All in all, good set of moves for Google. Alas, Apple in contrast reminds me of Microsoft in the early ‘00s. Hugely profitable but fixated on the current ‘ecosystem’ and extending and controlling it. Microsoft’s fixation on the windows ecosystem proved to a huge distraction and ultimately made them miss the internet/advertising and the mobile markets both which proved to be gigantic compared to the windows franchise.