They reduce the cost of having to fight new market players, which is actually far more difficult to control. It's now just a question of what leverage they will have to play against Comcast which is potentially a much easier game.
Generally the bigger you are, the more you will want to avoid volatility as big tends towards fragile - a big company will prefer static contractual obligations to another big company over being attacked from all sides.
(I am unsure however how this game plays out in the later stages if they lose leverage and entry costs increase to the point that it begins to suffocate the market.)
Generally the bigger you are, the more you will want to avoid volatility as big tends towards fragile - a big company will prefer static contractual obligations to another big company over being attacked from all sides.
(I am unsure however how this game plays out in the later stages if they lose leverage and entry costs increase to the point that it begins to suffocate the market.)