This actually looks pretty cool and could really help a lot of people. I've been running a few years now, and a couple of years ago I started to get serious knee pains. A physio basically explained to me that my legs move in totally the wrong way, and I had no way of knowing this until he showed me what was going on, gave me some advice and helped me fix these bad habits. It really, really helped - for that kind of advice to be given in real-time during a run would be absolutely fantastic. Running isn't just about distance or speed!
There is a key advantage to what this is doing over current activity trackers I am aware of - and that is that it gives real time feedback and is moving towards performance metrics that matter rather than merely tracking how much the sensor is moving.
(I was involved in a startup doing something similar in the past, we never got to market - www.runnr.me - Good luck!)
There seem to be hundreds of these popping up recently. 2014 is shaping up to be the year of wearables, and it is going to get more insane with the Google Watch, and a potential Apple wearable (watch? headphones with heart rate monitoring?) later in the year.
This is one of the most absurd site designs I've seen in a while. I'm waiting many seconds at a time for the site to load images of attractive looking people doing glamorous things, while what I really want is to understand the utility value of their product. Now I'm annoyed and they come across as pretentious. Too bad. While this kind of gross presentation of product values happens once in a while, what made misfit really stand out is the fact someone really made a significant effort on that site. It's as beautiful as much as it's silly.
TL;DR when looking for a fitness tracker, don't bullshit me with pictures of people in suits
i'm actually really impressed by the misfits site, but maybe that's the front end dev in me talking. they should be preloading images for the next step while you're looking at the current step, though.
of course, that's the intent of the site. i actually think it did a pretty good job of that. sure, it's displayed on pretty people, but those pictures do a pretty good job displaying the versatility of the product in how it can be worn and used. there's even a section that does an exploded view of the product so you can see what it's made of. after going through the whole site, i felt i understood it a lot better than the OP's link.
Indeed. These sensors are the impressive part of wearables, it will be tough to build a differentiated product on top. Invensense becomes the Apple/Samsung, and the wearable maker becomes an app, but with hardware development timelines and costs. The way to win is if someone can make a "killer app", and continue to innovate faster than competitors simply copying what works.
looks like a nice-looking version of the Yet-Another-Watch-Thing connected to an app. i am always confused by the utility of said app... it looks like i'm supposed to be looking at my phone while i'm doing my workout to get the tips it's suggesting, but i don't want to do that.
Well there are waterproof Bluetooth ear-phones, maybe even Wifi ones. Though it's preferable if the former use the classic channels so the range is up to 300feet (~100m) or you could install the app on a waterproof Android watch.
They didn't show the part where you have to re-set your activity on the phone app, every time single time you change it. That will get tedious and a not so determined user might forget.
