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I went through the same thing with my Japanese dictionary app (http://banrai.com/nihongo.html).

For the initial rating, I said it had no bad language, sex, or violence.

It got rejected for language (apparently, the first the reviewers do is try to use four-letter words).

So I changed the rating to "mild/infrequent" and it got rejected again.

Here's part of what I wrote to them after the second rejection:

"I'm not sure how to respond to your comment that the rating is inappropriate.

"Nihongo" is a Japanese dictionary.

As such, it contains some profanity, sexual content, etc. but the bulk of the content is not in that category."

That got no reply from Apple, so I went back, used the strongest possible rating (like Ninja Words, it's now rated 17+).

More than a month after it was first posted, it was approved for sale.



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