People may not enjoy the car buying process, but many of them will still choose to put up with it if it means keeping their neighbors employed. Because if the neighbor loses their job, they can lose their home to foreclosure, and foreclosed homes reduce the market value of the rest of the houses in the neighborhood... and so on.
I think you overestimate people's concern with their neighbor's job opportunities versus their own welfare/comfort. I point to Walmart as just the tip of the iceburg in making my case.
