Precisely. If X exploits security vulnerabilities in your motivation system so that consuming X causes you to desire more X at a cost to everything else in your life, what difference does it make whether the medium is chemistry or graphics? It's the result that counts.
https://www.youtube.com/watch?v=wSF82AwSDiU Have you seen this TED talk about porn addiction and how it has similar effects like some sort of hard drug addiction on the brain. Everything uses the same pipeline.
