Excellent writeup but as long as the subject is marketing and memorability in names (and in particular domain names) kalzeumus (or is it kalzumeus) isn't the easiest name to remember for a blog or business.
And it lends itself to many typos which is one of my areas of expertise along with branding. I can't easily tell someone "just go to kal zum e us dot com" like I can "heart bleed" (which by the way has a typo that would leak in high volume traffic to "blead" a bit).
Other than that I agree with what Patrick is saying, although I did find the use of "heartbleed" with something also referred to as "heartbeat" (which of course wouldn't be available as a domain name) a bit confusing at first.
And it lends itself to many typos which is one of my areas of expertise along with branding. I can't easily tell someone "just go to kal zum e us dot com" like I can "heart bleed" (which by the way has a typo that would leak in high volume traffic to "blead" a bit).
Other than that I agree with what Patrick is saying, although I did find the use of "heartbleed" with something also referred to as "heartbeat" (which of course wouldn't be available as a domain name) a bit confusing at first.