i think, generally, the tendency to think openssl needs help right after seeing openssl need help is..ignoring the problem that there might be other projects similiar to openssl, who need help. its like donating to 1 disaster victim because she appeared in a news story. this thing should be left alone and looked into after a few months(i dont know how long it takes for people to forget,actually) of no stories in the press about openssl.

otoh, if there were a foundation that collected money and funded many projects..it'd look like apache perhaps..

personally, i wouldn't mind an option to donate to apache or openssl in a humblebundle, nor do i mind an option to stick a donate button/widget on my website.. or even better, have the widget rotate recipients..