I'm not made of money. I JUST bought it (before March). Now I have to pay again, a cost I did not foresee. I also have lots of other software I need to pay for, so yeah, $50 is quite a hit to the pocket for me.
Same - I bought it on 10th Feb, and their cutoff date for getting a free upgrade is 1st March, not even 20 days later. I emailed to ask if they'd let me through anyway or allow me to pay a discounted price some other way, and they fairly curtly told me nope. (I guess the brevity is due to a high volume of requests, but still felt a bit rude)
Worth noting I am not a professional designer. This is a hobby purchase - so yes, being hit with an extra $50 expense a month and a half after deciding to splurge and buy the thing feels harsh.
You're not hit with a $50 expense. You have exactly what you paid for, and you can wait as long as you like to decide if you want what is on offer in the upgrade.
Also, what relevance is the 20 days figure? You owned the product for 63 days before the upgrade was released.
Right, but you've owned the product for more than 2 months. If they moved the cutoff date to 63 days, there would be still people saying 'but I was only 20 days before the cutoff', and so on ad infinitum.
How far away from the cutoff you were is irrelevant. What is relevant is how soon after your purchase the upgrade was made available.
Nobody is making you pay again. You have what you paid for and can freely choose to spend your money on the other software that is more important to you than this upgrade.