The answer is to stop arguing with words and start targeting Gawker's business model. Their advertiser list is in plain view. Go to their about page to see all the megacorps that have done sponsored ads with them. Now take the worst things Gawker has ever written and send it to the people who run the advertising accounts at those companies (you can get their names off LinkedIn or whatever).
For example, send the #GawkingatRapeCulture hashtag to the Coke rep who chose to advertise on Gawker and ask them whther Coke is intentionally supporting rape culture by donating to Gawker. Make sure not do this purely as a solo op; once you have the data on their advertisers, pull together a website that makes it easy for anyone to chip in via one click.
Those who run sites with advertising inventory can also donate ad slots at lower CPMs to the sponsors of Gawker in order to pull revenue away from Gawker.
They profit from clickbait. So we need to hit these people in the wallet.
For example, send the #GawkingatRapeCulture hashtag to the Coke rep who chose to advertise on Gawker and ask them whther Coke is intentionally supporting rape culture by donating to Gawker. Make sure not do this purely as a solo op; once you have the data on their advertisers, pull together a website that makes it easy for anyone to chip in via one click.
Those who run sites with advertising inventory can also donate ad slots at lower CPMs to the sponsors of Gawker in order to pull revenue away from Gawker.
They profit from clickbait. So we need to hit these people in the wallet.