"But bloggers certainly are not the key to saving traditional journalism."
I disagree. It will be far easier to convert bloggers than newspaper owners. And if newspaper owners see that bloggers are making more money than they are, they will eventually join as well.
The problem with starting with newspapers is that you'd need a critical mass, and that's very hard when you have 1,000+ players who each have a six-month sales cycle.
With bloggers, on the other hand, there are only a few key players and because each outfit is only a handful of people the sales cycle is only a few days at most. Unless I'm missing something, trying to sell to newspapers would be an enormous mistake.
I disagree. It will be far easier to convert bloggers than newspaper owners. And if newspaper owners see that bloggers are making more money than they are, they will eventually join as well.
The problem with starting with newspapers is that you'd need a critical mass, and that's very hard when you have 1,000+ players who each have a six-month sales cycle.
With bloggers, on the other hand, there are only a few key players and because each outfit is only a handful of people the sales cycle is only a few days at most. Unless I'm missing something, trying to sell to newspapers would be an enormous mistake.