Why not let me choose how much of each component I want? I'd be interested in having 64GB storage, with 8GB+ RAM and at least an i5. I personally don't need so much disk space on a portable device.
Why? Last year it was a Core i5 for just $100 more. Now it's $100 less for Core i3 (and of course all the other components would be cheaper by now, too, which either allows them to improve some of them a bit, or keep buy them cheaper than last year, like the 64GB storage).
Strange, I think it's the opposite. That's a lot of money for an i3 with little memory. It's cheap next to a MacBook Air perhaps, but still quite expensive.