If this was reddit, that'd be called 'karmawhoring' - posting comments that play to the crowd while being tangentially related to the story, in order to get a big pile of internet points.
I get that juvenile Redditors find pictures of cats amusing - I find it less easy to grasp why a technical hacker/start up community is less interested in the technical/business aspects of a major tech deal than the somewhat unsurprising revelation that a famous rap artist said mean things about women (many years ago from what I [now unfortunately] understand).
Because we are a (generally) well educated, grown-up, empathetic community who realise that hacking/start-ups are great, but not the be-all and end-all of life, and that some things are important to stand up for/against even when only tangentially related to the topic at hand.
