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And this is why you shouldn't rely on Google for your traffic, but diversify off of it asap. In fact dont rely on any one company. Use the open web.


Could you give some examples of alternative ways to get Google quality traffic that fall under "the open web"?


Exactly. I want to be edified as well. I have not found another way to get organic traffic.


Develop content that people would share with one another, and find on other sites.

Videos - develop videos that drive "traffic" to your website ... Vimeo YouTube 5min or your own site

Blogs - have people in your company start writing blogs and sharing their expertise on the web, and others will naturally want to check out your products ... LinkedIn Blogger or your own site

PR - have people cultivate relationships in forums and with publications and post stuff that your bloggers write

there are many ways to get traffic besides relying on one search engine

and by the way, even ON that search engine, you should be creating all kinds of things to "take over" the first page, if you are really trying to vie for traffic

e.g. on GOOGLE:

youtube videos will show up if you make them

google+ profiles will show up if you make them

local listings, images, maps, bla bla bla

which means Google is telling you to upload a lot of content to GOOGLE owned properties in order to promote your site

so if you really want google traffic that badly you should do it!


https://en.wikipedia.org/wiki/Organic_search

So what you say might answer the first question, but not the follow up one. Well, your "e.g. on GOOGLE:" answers it, but the fact that you use google for that example already shows that there really isn't any way around that. He wasn't asking how to improve ranking. He was asking for alternatives to google search traffic. (Unless I got that wrong)


But I just told you. Social. Linkedin. Vimeo. YouTube. Other things. Sure you don't get the "instant win" of having a big player link to you. But you also are not so dependent on ONLY that big player.

It's kind of like the difference between being discovered by an A&R department of a record label or going the indie route like Ben Haggerty.


But people won't discover my blog posts and videos without Google.

Or do you suppose spamming my Facebook feed promoting my work website is the way to go?


How do you go from "people won't discover my own site under google's new algorithm" to no one on linkedin and other places will ever discover any articles linking to my site without google?


We do post things on LinkedIn and Facebook, however we get only a tiny fraction of the traffic that we get from Google. In addition, the traffic from Google seems to convert to paying customers at a higher rate--not sure why yet.


Can you define Google quality traffic exactly?


In a generic sense, traffic that finds your page relevant (i.e. not someone searching for shoes and ending up on this HN thread).


And how to most people get to the open web? Google. By a huge margin. I see numbers ranging from 66% to 90% depending on how you measure it.


I remember the open web. It was great. You'd get into a WebRing and just keep going.




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