Apple hasn't proven itself to be a dick. We trust them implicitly because they have reliably proven that they have our interests at heart, and we pay them to be trustworthy.
Google has proven to be a dick. We distrust them implicitly because they have reliably proven that when faced with a choice between the interests of their nonpaying users and their paid-up clients, they invariably work in the interests of money.
We all still view Apple with some degree of suspicion because they're in the USA and thus NSA happens.
What I'd prefer to see in addition to iCloud is either nationally-hosted iCloud for non-US countries, or self-hosted iCloud services for people who want to be in control of their own security.
Google has proven to be a dick. We distrust them implicitly because they have reliably proven that when faced with a choice between the interests of their nonpaying users and their paid-up clients, they invariably work in the interests of money.
We all still view Apple with some degree of suspicion because they're in the USA and thus NSA happens.
What I'd prefer to see in addition to iCloud is either nationally-hosted iCloud for non-US countries, or self-hosted iCloud services for people who want to be in control of their own security.